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What is viral marketing?
19-09-2012, 05:09 AM
Post: #11
RE: What is viral marketing?
A method of product promotion that relies on getting customers to market an idea, product, or service on their own by telling their.


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22-09-2012, 07:32 AM
Post: #12
RE: What is viral marketing?
A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.


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07-11-2012, 11:43 AM
Post: #13
RE: What is viral marketing?
Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.)

Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn't market you or your business in a tangible, useful way.

Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn't do any marketing at all.

I wrote the first mainstream book about viral marketing. It's free (still) eight years (and millions of downloads) later.

Download 2000Ideavirus.pdf

I haven't updated it or made it pretty, but I think the core ideas stand up pretty well. (I even talk about the Zipf's Law and the long tail, but didn't realize it at the time).

Here's how the book itself is an example of viral marketing:

1. I posted the PDF for free. Three thousand people downloaded it on day one.

2. The file is small enough to email to your friends. I encouraged people to do just that.

3. Some people mailed it to fifty or a hundred people. It spread.

4. That's just viral. The marketing part? I released a $40 souvenir hardcover edition. People knew the idea but didn't like the format or my design skills. So they paid a lot for a book they had already read. It went to #5 on Amazon (#4 in Japan). We sold the rights in dozens of languages. And the paperback rights. And it helped me get speaking gigs.

BUT! 5. That's not why I did it. If I had done it as a clever way to sell books, it would have failed. It would have failed because I would have somehow tried to track it, or added friction, or tried to profit in some way from the idea. I was way too dumb at the time to have done it right if my goal was to do it 'right'.

The critical element of viral marketing is this: it's built in. It was built into Hotmail and built into YouTube. The more people used the camera on their cell phones, the more the idea spread, the more people wanted a camera.

If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.

Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.



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11-12-2012, 12:35 PM
Post: #14
RE: What is viral marketing?
Nice Post I got Here Huge Niche Thing About viral marketing

Thanks to ALL

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12-01-2013, 07:13 AM (This post was last modified: 12-01-2013 09:50 AM by Herguyt.)
Post: #15
RE: What is viral marketing?
One way involving product marketing and advertising in which utilizes getting consumers to market a notion, product, as well as assistance by themselves through showing the friends concerning this, typically through e-mail.
On the net, virus-like advertising and marketing will be just about any advertising and marketing approach in which induces Websites as well as customers in order to give a advertising and marketing meaning in order to additional web-sites as well as customers, setting up a perhaps rapid increase within the message's visibility in addition to effect.

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07-03-2013, 07:13 AM
Post: #16
RE: What is viral marketing?
Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet.

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05-04-2013, 10:59 AM
Post: #17
RE: What is viral marketing?
Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.viral marketing is based on many terms. The strength of the virus is the message, which should entice the user to spread a circle of friends.

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20-04-2013, 04:39 AM
Post: #18
RE: What is viral marketing?
Hello Every One !!! ]
On-line, viral advertising is any kind of advertising process that induces Sites or people in order to pass on the advertising concept in order to other internet sites or people, creating a likely dramatically growth within the message's presence and effect. On-line, viral advertising is any kind of advertising process that induces Sites or people in order to pass on the advertising concept in order to other internet sites or people.
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22-04-2013, 06:39 AM
Post: #19
RE: What is viral marketing?
Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use "hosts" to spread themselves rapidly, like a biological virus.

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09-08-2013, 09:45 AM
Post: #20
RE: What is viral marketing?
(22-02-2012 04:48 AM)Monisha Wrote:  How to develop viral marketing?

Viral selling is an concept that spreads--and an concept that while it is dispersing really assists market your enterprise or cause.viral trading is founded on many time span. The power of the virus is the note, which should tempt the user to disperse a around of friends.




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