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B2B Internet Marketing 50 Percent LESS Effective in 2011
19-03-2012, 09:18 AM
Post: #1
B2B Internet Marketing 50 Percent LESS Effective in 2011
According to a recent survey of 1,745 business-to-business (B2B) Internet marketers, even the most effective B2B marketing tactics – such as website design, SEO and email marketing – were up to 50 percent LESS effective in 2011 compared with last year.

According to Marketing Sherpa, which conducted the survey, the upshot is that online marketers need to radically improve their game in order to meet the demands of B2B customers in the current economic environment.

MarketingSherpa discusses these – and other – results in its recently released MarketingSherpa 2012 B2B Marketing Benchmark Report, which is available for order

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